• US-based drink retailer Boba Guys taps Solana for loyalty rewards program
• The choice of Solana comes after the Solana Foundation invested $100,000 into Boba Guys
• Boba Guys loyalty rewards program powered by Solana will utilise Solana’s high-speed, low-cost network to integrate non-fungible tokens (NFTs) and token-gated experiences to help boost consumer engagement
Boba Guys Taps Solana For Loyalty Rewards Program
US-based drink retailer Boba Guys has tapped blockchain platform Solana for its loyalty rewards program. This comes after the Solana Foundation invested $100,000 into Boba Guys.
Solana’s High Speed, Low Cost Network
The initiative will make use of Solana’s high-speed, low-cost network to integrate non-fungible tokens (NFTs) and token-gated experiences to help boost consumer engagement.
Seed Vault Makes it a Hardware Wallet
Solana recently unveiled the flagship, security-conscious, crypto-first Android device Saga which makes it easy and secure to self custody digital assets. It also features a Seed Vault making it a hardware wallet and is now available to customers who preordered and will be available starting on May 8th for new orders.
Boba Guy’s Vision For Cafes And Retail Model
Head of commerce business development at the Solana Foundation commented that “Their vision for the future of cafes and retail is a model that could become the standard in the years to come.“ This collaboration will show how loyalty programs can be improved for both customers and retailers and create a path for other organizations to follow.
Other Retailers Embracing Web3 Loyalty Programs
Boba Guys is not the first retailer to embrace Web3 loyalty programs with another example in December 2022 when luxury watchmaker Vacheron Constantin announced plans to launch its own blockchain platform with an associated reward system built on Ethereum.
Die Kommentare sind deaktiviert.